The Marketing Specialist, Home Fiber, takes lead in gathering insights and data to develop and execute strategic marketing plans that achieve sales and retention goals for the Home line of business. This includes identifying customer insights, managing the development of key messages, ensuring seamless execution across marketing channels, and measuring performance of marketing initiatives. This position is a subject matter expert and collaborates closely with key stakeholders – including sales, product, creative, digital marketing and media, and research – to create and launch marketing programs. This position is also responsible, along with the other team members, to drive the C Spire brand forward, leveraging the company’s brand attributes. This position reports to the Senior Manager, Marketing Strategy.
“Customer Inspired” isn’t our slogan — it’s our driving force, and not everybody is built for it. While we all bring our own strengths and skillsets to the table, there are some traits every C Spire Team Member needs to have:
PHYSICAL REQUIREMENTS/WORKING CONDITIONS: Must be able to sit for long periods of time and use computer keyboard and/or mouse, while viewing computer screen. Some travel required.
Note: This is a brief description of this role and is not limited to those described herein. Management retains the right to add, delete or modify any of these responsibilities at any time during employment. Revised 02/16/23.
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